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Nonprofits ask for mobile gifts

August 23, 2010

Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.
 

Networks use social rewards

August 09, 2010

Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such programs since May.
 

Social games add dimension

July 26, 2010

Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.
 

Navigating the online contest trend

July 12, 2010

Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.
 

Exploring the iPad's potential

June 21, 2010

Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities.
 

Marketers pull products into online perks

June 07, 2010

Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.
 

Marketers find geotargeting helps customer loyalty

May 17, 2010

To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.
 

Social gives cause pushes a lift

May 03, 2010

Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.
 

User-generated content gains steam from mobile, social

April 19, 2010

Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.
 

Augmented reality a boon for print, Web

April 05, 2010

A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.
 
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