Optimization

Cartoon: Keep Scrolling

Cartoon: Keep Scrolling

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And Happy Thanksgiving to all our readers who celebrate the holiday!

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

HomEquity Bank Invests in Digital and Mobile Optimization

HomEquity Bank Invests in Digital and Mobile Optimization

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How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

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Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

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The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

5 Personalization Lessons from Alice + Olivia

5 Personalization Lessons from Alice + Olivia

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How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

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Expert tips from Boston's CMC

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

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Patricia Césaire of ContentSquare

JetBlue: Found in Translation

JetBlue: Found in Translation

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JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

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The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

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New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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