The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that
And Happy Thanksgiving to all our readers who celebrate the holiday!
Business intelligence is helping to inform price optimization in retail and eCommerce
How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion
How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.
Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game
Expert tips from Boston's CMC
Patricia Césaire of ContentSquare
JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.