Optimization

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

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A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

Optimizing Performance for Native Mobile Applications

Optimizing Performance for Native Mobile Applications

How can companies better protect and enhance the performance of their native mobile apps? Consider the following.

News Byte: ClickTale, Optimizely Partner on Refining A/B Tests

News Byte: ClickTale, Optimizely Partner on Refining A/B Tests

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Combined service promises to hone in on detailed behaviors during testing.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

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Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Five Lethal (But All-Too-Common) Marketing Mistakes

Five Lethal (But All-Too-Common) Marketing Mistakes

In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.

The ABCs of Maximizing Your PPC Performance

The ABCs of Maximizing Your PPC Performance

Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.

3 Strategies for Achieving Performance in Mobile Marketing

3 Strategies for Achieving Performance in Mobile Marketing

Mobile has many opportunities, but many marketers are getting it wrong by taking their existing strategies and simply asking for mobile inventory.

Hot List: Marketing Gets Holistic

Hot List: Marketing Gets Holistic

4 elements of a truly multichannel marketing strategy.

SunTrust Banks on First-Rate CX

SunTrust Banks on First-Rate CX

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The Atlanta-based bank's optimized website pays dividends.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

5 Telling Signs You Need Tag Management

5 Telling Signs You Need Tag Management

The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.

Timeless Truth #5: To Everything There is a Season

Timeless Truth #5: To Everything There is a Season

Timing optimization is a science marketers need to master. Here are six critical considerations.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

When Beautiful Design Isn't Enough

When Beautiful Design Isn't Enough

Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

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Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Support Business Goals with Customer Experience Monitoring

Support Business Goals with Customer Experience Monitoring

Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.

LoMo: Why the Future of SEO is Local Mobile

LoMo: Why the Future of SEO is Local Mobile

The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.

Cutting Through the Media Clutter

Cutting Through the Media Clutter

At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.

Make Marketing Attribution Work: Four Steps to Successful Implementation

Make Marketing Attribution Work: Four Steps to Successful Implementation

From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.

Five Ways to Target B2B Effectively

Five Ways to Target B2B Effectively

Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.

Mobile Email: Optimize or Perish

Mobile Email: Optimize or Perish

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Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.

Don't Miss Out on the Mobile Revolution

Don't Miss Out on the Mobile Revolution

Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.

Deriving Maximum Value from Third-Party Web Components

Deriving Maximum Value from Third-Party Web Components

The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.

Digital Marketing Attribution

Digital Marketing Attribution

Two ways to tap into Big Data Disruption to optimize your marketing investments.

Marketers Lag Customers' Mobile Email Adoption

Marketers Lag Customers' Mobile Email Adoption

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Finding the resources and executing a sound mobile email strategy has become a marketing priority.

The Skinny on Optimization

The Skinny on Optimization

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Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.

3 tips to optimize your email campaigns

3 tips to optimize your email campaigns

Effective email marketing is about reaching the right customer with the right message at the right time.

Email: How often is too often?

Email: How often is too often?

Three infallible tips for setting up your ideal email schedule.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.