Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.
Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Finding the resources and executing a sound mobile email strategy has become a marketing priority.
Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.
Effective email marketing is about reaching the right customer with the right message at the right time.
Three infallible tips for setting up your ideal email schedule.
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
For leading brands JetBlue, FedEx, and National Geographic Society, email remains the glue that binds their multichannel marketing efforts.
Industry insiders voice their opinions on the trends marketers should be following. No fads here.
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact.
It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.