A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Combined service promises to hone in on detailed behaviors during testing.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.
Mobile has many opportunities, but many marketers are getting it wrong by taking their existing strategies and simply asking for mobile inventory.
4 elements of a truly multichannel marketing strategy.
The Atlanta-based bank's optimized website pays dividends.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.
Timing optimization is a science marketers need to master. Here are six critical considerations.
Capturing the right data for customer retention and growth.
Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.
Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Finding the resources and executing a sound mobile email strategy has become a marketing priority.
Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.
Effective email marketing is about reaching the right customer with the right message at the right time.
Three infallible tips for setting up your ideal email schedule.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.