Optimization

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.

Have You Googled Your Business Lately?

Have You Googled Your Business Lately?

Everyone's Google themselves—but search results are not static. Here are three things to look out for.

3 Ways to Optimize Ad Spend

3 Ways to Optimize Ad Spend

Marketers can take steps to ensure that they're not wasting their advertising budget. Here's how.

How to Cultivate an Optimization Culture so You Can Run Killer Tests

How to Cultivate an Optimization Culture so You Can Run Killer Tests

Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.

3 Ways to Get an Optimal DRTV and Video Mix

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

One Email That Packs the Punch of Three

One Email That Packs the Punch of Three

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A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.

Optimizing Performance for Native Mobile Applications

Optimizing Performance for Native Mobile Applications

How can companies better protect and enhance the performance of their native mobile apps? Consider the following.

News Byte: ClickTale, Optimizely Partner on Refining A/B Tests

News Byte: ClickTale, Optimizely Partner on Refining A/B Tests

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Combined service promises to hone in on detailed behaviors during testing.

It's Trulia Important to Test Your Site

It's Trulia Important to Test Your Site

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Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.

Fast Facts: October 2013

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

Five Lethal (But All-Too-Common) Marketing Mistakes

Five Lethal (But All-Too-Common) Marketing Mistakes

In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.

The ABCs of Maximizing Your PPC Performance

The ABCs of Maximizing Your PPC Performance

Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.

3 Strategies for Achieving Performance in Mobile Marketing

3 Strategies for Achieving Performance in Mobile Marketing

Mobile has many opportunities, but many marketers are getting it wrong by taking their existing strategies and simply asking for mobile inventory.

Hot List: Marketing Gets Holistic

Hot List: Marketing Gets Holistic

4 elements of a truly multichannel marketing strategy.

SunTrust Banks on First-Rate CX

SunTrust Banks on First-Rate CX

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The Atlanta-based bank's optimized website pays dividends.

Seton Aces Its Website Optimization

Seton Aces Its Website Optimization

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The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.

5 Telling Signs You Need Tag Management

5 Telling Signs You Need Tag Management

The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.

Timeless Truth #5: To Everything There is a Season

Timeless Truth #5: To Everything There is a Season

Timing optimization is a science marketers need to master. Here are six critical considerations.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

When Beautiful Design Isn't Enough

When Beautiful Design Isn't Enough

Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

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Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Support Business Goals with Customer Experience Monitoring

Support Business Goals with Customer Experience Monitoring

Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.

LoMo: Why the Future of SEO is Local Mobile

LoMo: Why the Future of SEO is Local Mobile

The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.

Cutting Through the Media Clutter

Cutting Through the Media Clutter

At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.

Make Marketing Attribution Work: Four Steps to Successful Implementation

Make Marketing Attribution Work: Four Steps to Successful Implementation

From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.

Five Ways to Target B2B Effectively

Five Ways to Target B2B Effectively

Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.

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