May 20, 2013
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
May 17, 2013
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
May 14, 2013
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
May 07, 2013
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
April 25, 2013
From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.
April 08, 2013
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
March 29, 2013
Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.
March 26, 2013
Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.
March 15, 2013
The average website includes components from eight or more different hosts—but as response times increase, interactions begin to slow and dissatisfaction rises, resulting in a staggering business impact.
February 06, 2013
Two ways to tap into Big Data Disruption to optimize your marketing investments.
January 01, 2013
Finding the resources and executing a sound mobile email strategy has become a marketing priority.
January 01, 2013
Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.
December 01, 2012
Effective email marketing is about reaching the right customer with the right message at the right time.
December 01, 2012
Three infallible tips for setting up your ideal email schedule.
December 01, 2012
Responsive email design takes the idea of "the right message at the right time" to the next level by delivering the right "experience" to their audience.
October 25, 2012
You want to deliver on digital's promise of anytime, anywhere engagement, but also tie your investments to business results. Here are five tips to get that done.
October 01, 2012
Beware of the complacency that can set in with the common message-segment-send cycle of email marketing. A focus on continuous improvements in core areas can dramatically enhance email campaign results.
October 01, 2012
For leading brands JetBlue, FedEx, and National Geographic Society, email remains the glue that binds their multichannel marketing efforts.
October 01, 2012
Industry insiders voice their opinions on the trends marketers should be following. No fads here.
September 04, 2012
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
July 01, 2012
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
December 01, 2011
Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
August 08, 2011
We at TagMan recently conducted a survey and found that, no surprise, most marketers are concerned about page-load speed, 81% of respondents, in fact.
July 01, 2011
It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
