4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
Everyone's Google themselves—but search results are not static. Here are three things to look out for.
Marketers can take steps to ensure that they're not wasting their advertising budget. Here's how.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Combined service promises to hone in on detailed behaviors during testing.
Testing your website might not be among your Top 10 Things To Do, but it's still one of the most important things to do.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
In today's business climate it's critical for key messages to hit home with the right audiences to drive increased revenue for a brand.
Pay-per-click marketing is a great way to get exposure for you brand—but it can get complicated. Here are a few tips to get you on your way.
Mobile has many opportunities, but many marketers are getting it wrong by taking their existing strategies and simply asking for mobile inventory.
The Atlanta-based bank's optimized website pays dividends.
4 elements of a truly multichannel marketing strategy.
The safety signage manufacturer boosts conversions with testing tool that doesn't tax its IT department.
The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.
Timing optimization is a science marketers need to master. Here are six critical considerations.
Capturing the right data for customer retention and growth.
Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?
Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...