Opt-In News Introduces E-Mail Ad ExchangeOpt-In News has debuted Opt-in Source, an opt-in e-mail ad exchange. The free service matches buyers and sellers of opt-in e-mail.
The company, a permission-based e-mail marketing portal and newsletter publisher, said media buyers can request quotes online while remaining anonymous. Buyers can obtain multiple bids from qualified opt-in e-mail providers.
"Our intention was to level the playing ground for advertisers by developing an environment that places them in control of their opt-in e-mail purchasing," said Clint Symons, co-founder of Opt-in Source. "The free service provides advertisers with tools to set time sensitivity on bids, provide real-time tracking, set budget limitations, and all this with an administrative campaign interface for easy management."
Opt-In News, Loves Park, IL, said the Opt-in Source network offers advertisers access to more than 150 million direct opt-in e-mail addresses as well as millions of opt-in newsletter subscribers.
Opt-in Source provides free detailed leads from advertisers looking to use opt-in e-mail newsletters and lists to reach targeted audiences, the company noted. Each time an advertiser creates a new campaign, they submit "requests for quotes." Partners are alerted immediately through e-mail of any new requests. All quote requests include campaign budget, subscriber reach, targeted audience, ad format and launch date.