Opt-In News Introduces E-Mail Ad Exchange

Share this article:
Opt-In News has debuted Opt-in Source, an opt-in e-mail ad exchange. The free service matches buyers and sellers of opt-in e-mail.


The company, a permission-based e-mail marketing portal and newsletter publisher, said media buyers can request quotes online while remaining anonymous. Buyers can obtain multiple bids from qualified opt-in e-mail providers.


"Our intention was to level the playing ground for advertisers by developing an environment that places them in control of their opt-in e-mail purchasing," said Clint Symons, co-founder of Opt-in Source. "The free service provides advertisers with tools to set time sensitivity on bids, provide real-time tracking, set budget limitations, and all this with an administrative campaign interface for easy management."


Opt-In News, Loves Park, IL, said the Opt-in Source network offers advertisers access to more than 150 million direct opt-in e-mail addresses as well as millions of opt-in newsletter subscribers.


Opt-in Source provides free detailed leads from advertisers looking to use opt-in e-mail newsletters and lists to reach targeted audiences, the company noted. Each time an advertiser creates a new campaign, they submit "requests for quotes." Partners are alerted immediately through e-mail of any new requests. All quote requests include campaign budget, subscriber reach, targeted audience, ad format and launch date.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.