LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

It's Time to Beef up Your Online Customer Experience

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

The New Formula for CLTV

The New Formula for CLTV

Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

Marketers, It's Time to Amplify Empathy

Marketers, It's Time to Amplify Empathy

5 ways marketers can blend empathy and analytics to more effectively connect with customers

Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

 
 
 
 
 

Latest Spotlight Columns

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Getting Religious About Customer Psychology

Does your brand have a devoted following?

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

Marketers, It's Time to Amplify Empathy

5 ways marketers can blend empathy and analytics to more effectively connect with customers

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

The First Step To Getting Your Sales Back on Track

This one-step regimen is more obvious than you think.

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

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