Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.
Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?
Timing optimization is a science marketers need to master. Here are six critical considerations.
5 points for brand managers to consider when shaping an effective brand response strategy.
What assets are slipping through the cracks in your marketing?
What marketers need to know about Net Promoter Score.
Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy.
Five loyalty analytics rules to remember before rushing in.
I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.
In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time.
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.