Salespeople: Hire Marketing as Your Dating Consultant

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Don't Just Listen to the Customer, Act on What You Learn

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Chatter: November 2014

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Why the Buzz About Context?

Why the Buzz About Context?

Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

Sensitive Health Information: Protected and Not For Sale

Sensitive Health Information: Protected and Not For Sale

It's time for a data privacy checkup.

Shot by Both Sides

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Chatter: October 2014

Marketing Chatter: October 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

 
 
 
 
 

Latest Spotlight Columns

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

The Psychological Power of Giving

Why it's better to give than to receive.

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

What Color Is Your Brand?

The answer isn't always black and white.

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

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