Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
Here are the messages that I enjoy receiving in my inbox—and why.
Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.
Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.
The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.
The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.
weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.
Experimenting with emerging technology to reach millennial buyers and influencers
HelloFlo's four tips for generating results on a shoestring budget.
Shedding new light on the age-old customer testimonial.
Four tips on how to grow a brand that everyone already knows and loves.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
AccuWeather's six secrets for producing better content.
A breakdown of why marketing should be included in the go-to-market planning process from the get-go.
The food company is connecting the online and the physical worlds as part of its efforts to better our own.
Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.