The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Test Drives Aren't Just for Cars

Test Drives Aren't Just for Cars

Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.

Uncovering Hidden Media Channels

Uncovering Hidden Media Channels

The most effective or profitable channels aren't always the ones you expect.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

7 Ways to Listen to Your Brand's Transformational Consumers

7 Ways to Listen to Your Brand's Transformational Consumers

Your customers are talking. Are you tuning into what they have to say?

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

Marketing Is in High-Growth Mode

Marketing Is in High-Growth Mode

Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

 
 
 
 
 

Latest Spotlight Columns

Shush! Let's All Be a Little Quieter in 2015

As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.

Will 2015 Be The Year of Sales and Marketing Integration?

Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.

609,000 Reasons to Rethink Marketing

Hydration brand CamelBak relies on advocates to energize customers.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

The Psychological Power of Giving

Why it's better to give than to receive.

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

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