Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.
Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.
It's time to think less like a marketer and more like a human.
Four lessons the realty company learned that any marketer can adopt when launching their own activation.
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The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
3 things marketers need to consider when developing a trustworthy content marketing strategy.
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
A thorough breakdown of what it takes to implement a successful content strategy across an organization.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
The most effective or profitable channels aren't always the ones you expect.
Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
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