Shot by Both Sides

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Chatter: October 2014

Marketing Chatter: October 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

More of the Same, But Different

More of the Same, But Different

What will be The Next Big Thing?

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

 
 
 
 
 

Latest Spotlight Columns

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

What Color Is Your Brand?

The answer isn't always black and white.

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.