Opinions

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

Get a Clue—on Marketing Productivity

Get a Clue—on Marketing Productivity

9 ways to prevent guesswork in marketing project management.

Fast-track, Foolproof In-Market Testing

Fast-track, Foolproof In-Market Testing

6 ways marketers can build out a sales channel with in-market testing.

4 Things Every CMO Should Do Before Approaching IT About Big Data

4 Things Every CMO Should Do Before Approaching IT About Big Data

Marketing owns Big Data and can run projects without IT. (Wrong.) IT owns Big Data and is slow to deliver it to marketing. (Also wrong.)

Personalizing Personalization

Personalizing Personalization

Personalization alone isn't enough to attract customers. Here's why.

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

Why CMOs Need to Befriend CIOs

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

Social Marketing in 2014: The New Normal

Social Marketing in 2014: The New Normal

Three ways marketers need to think differently about building customer relationships.

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

The Best and Worst Brands in Temkin Experience Ratings

The Best and Worst Brands in Temkin Experience Ratings

Which industries know how to satisfy their customers, and which ones have more work to do?

Don't Get Off the Ride

Don't Get Off the Ride

Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.

The Art of Partnering With the Right Marketing-Tech Vendor

The Art of Partnering With the Right Marketing-Tech Vendor

Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.

Too Personal? It Depends.

Too Personal? It Depends.

In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Our Spotlight Columnists

 
 
 
 
 

Latest Spotlight Columns

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

The Best and Worst Brands in Temkin Experience Ratings

Which industries know how to satisfy their customers, and which ones have more work to do?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

The Law of Reciprocity

The more brands give, the more they get.

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

What Does a Bad Experience Cost Your Brand?

How the good, the bad, and the ugly customer experiences impact your business.

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.