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Latest Opinions & Editorials

Multichannel Retail/E-commerce

Is Amazon an ally of the retail industry?

Sucharita Mulpuru, Forrester & Jim Lucas, Draftfcb

When Amazon sneezes, retailers get a cold. Amazon's a titan — that much is clear — but is Amazon a friend or an enemy when it comes to the retail industry? We've asked the experts and now we're polling our readers. Read the story, leave a comment with your two cents by May 11 and we might print your opinion in the Reader Response section of our next issue.
 
Digital

Brands go local, get social

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.
 
Multichannel Retail/E-commerce

Tactics for multichannel success

Jeff Fowler, Decision Software

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
 
Opinions

Measurement innovation delay

Mark Hughes, CEO, C3 Metrics

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.
 
Opinions

Plug-ins: b-to-b marketing

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
 

The End (User)

Opinions

2012: The year of brand storytelling

Scott Donaton, Ensemble

When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.
 

Gloves off

Digital

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
 

Expert Advice

Opinions

Interviewing candidates at the task level

Jon Steinberg, president, BuzzFeed

I love hand-dirty tasks and can't imagine not working in decks and spreadsheets.
 
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