Industry insiders' take on today's most notable marketing issues and trends.

Why Brand Marketers Should Think Like Direct Marketers

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Why New Fans Flock to Wingstop

Why New Fans Flock to Wingstop

The chicken wings company spices up brand advocacy through its charitable tour.

Marketing Under the Influence of Music

Marketing Under the Influence of Music

Why marketers should listen to music and leaders should listen to their teams.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

Cadillac: Rebuilding the American Dream

Cadillac: Rebuilding the American Dream

The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

Big Ambition; Small Budget

Big Ambition; Small Budget 

HelloFlo's four tips for generating results on a shoestring budget.

Brand Perception? It's All Relative

Brand Perception? It's All Relative

Shedding new light on the age-old customer testimonial.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

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