Use loyalty data to identify key target segments and get more revenue from existing customers.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
Leveraging next generation online CEM to drive business results.
Marketers aiming to increase retention must embrace a customer-success philosophy.
Why social customer service must be a part of a company's marketing strategy.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
6 trends marketers should watch to ensure long-term success with their email marketing.
Leveraging Big Data for better prospecting and improved conversion rates.
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As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set.
Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
