Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?
Timing optimization is a science marketers need to master. Here are six critical considerations.
5 points for brand managers to consider when shaping an effective brand response strategy.
Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy.
It's time for marketers to break down silos and reach buyers across all platforms.
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I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying behavior.
In media, we don't discuss attribution because it's new and understandably awkward—just like making love for the first time.
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
