A thorough breakdown of what it takes to implement a successful content strategy across an organization.
Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.
The most effective or profitable channels aren't always the ones you expect.
Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.
The beverage brand's director of social media, sustainability, explains the importance of authenticity.
The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.
Your customers are talking. Are you tuning into what they have to say?
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.
With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Insight into customers' emotions will help marketers turn their frowns upside-down.
A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.
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Hydration brand CamelBak relies on advocates to energize customers.
Give the gift of simplicity this holiday season.
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Why marketers make good wingmen for salespeople.
Why it's better to give than to receive.
4 elements that the business service provider focuses on to grow its digital magazine
Remember, actions speak louder than words.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.