Industry insiders' take on today's most notable marketing issues and trends.

RNC: Big Tech's Unclear Message on Trump

RNC: Big Tech's Unclear Message on Trump

Some big tech companies are giving the Republican National Convention a wide berth, but the message from others is mixed

How to Measure Return on Digital Investment (RODI)?

How to Measure Return on Digital Investment (RODI)?

The questions marketers need to ask to improve their digital marketing spend.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

Five Minutes With: EJ McGowan, General Manager at Campaigner

Five Minutes With: EJ McGowan, General Manager at Campaigner

McGowan breaks down the perfect email and shares the lesson that he learned from a recent Royal Caribbean message.

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

Five Minutes With: Itai Sadan, CEO and Cofounder of Duda

SMBs need personalization to compete with big brands, he says.

Productivity Tools Your Marketing Team Needs

Productivity Tools Your Marketing Team Needs

Marketers share the time and project management tools they can't live without.

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

Request for Entries: Productivity Tools Every Digital Marketer Needs

Request for Entries: Productivity Tools Every Digital Marketer Needs

What are the production, project, and time management tools you can't live without?

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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