Providian Teams With AllAdvantage for Aria Visa Promotion

Share this content:
Providian Financial signed a marketing agreement with AllAdvantage, an Internet infomediary that delivers direct marketing offers to its members based on data they provide about themselves.


Providian, San Francisco, will promote its Aria Visa card, which the bank developed last year specifically for promotion via the Internet. The card offers online credit approval, online balance transfers, Internet-based customer service and an expansive online rewards program. Providian offers four versions of the card based on applicants' online profiles.


Terms of the deal, announced this month by Providian, were not disclosed.


AllAdvantage and Providian said their alliance would let AllAdvantage integrate a credit card with other targeted merchant promotions.
Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings