No Surprise on Sears
Think about what that tells us.
Geoffrey Batrouney, Executive vice president, Estee Marketing Group Inc., New Rochelle, NY
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
In this day and age, marketers have to be mediums.