Merrill Lynch, HSBC Form Online Venture
The venture -- modeled on Merrill Lynch's Direct Service, which is targeted to affluent investors -- will offer online banking and brokerage services and attempt to attract retail customers.
In this day and age, marketers have to be mediums.
Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.
Real Leading Ladies don't walk red carpets. They make strides in their industry.*