Merrill Lynch, HSBC Form Online Venture
The venture -- modeled on Merrill Lynch's Direct Service, which is targeted to affluent investors -- will offer online banking and brokerage services and attempt to attract retail customers.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? ...
A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.