Letter: Why Isn't There Mouse-Flavored Cat Food?
Daniel J. Nasharr, Vice president, business development, The Allant Group, Naperville, IL
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? ...
A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.