Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.
It's time to reframe.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.