Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.
There are innumerable formulas for success in today's business world, but data mastery is the common denominator.
It's more about their disdain for bad browser experiences than a dislike of digital advertising.