Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? ...
A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.