Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
In this day and age, marketers have to be mediums.