Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.
The 40 Under 40 honorees take risks and face challenges head on—no excuses, only determination.
Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.