Letter: Which Is Worse, the Guillotine or Electric Chair?
Do they even know what they're saying when they say people "prefer" pop-up ads to telemarketing calls? It's like saying that people prefer the guillotine to the electric chair.
In this day and age, marketers have to be mediums.
Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.
Real Leading Ladies don't walk red carpets. They make strides in their industry.*