Letter: USPS Already Has a Mail Suppression Service

Share this content:
Dick Goldsmith thinks it may be unconstitutional to deny the U.S. Postal Service access to a mailbox as long as the mailer has paid the proper postage (Letters, Aug. 4).

In fact, the postal service itself has a relatively simple means for any recipient to effectively block further receipt of virtually any type of advertising mail. It has existed for more than 35 years, as memory serves. Refer to Sections C032 (Sexually Oriented Advertising) and C033 (Pandering Advertisements) of the Domestic Mail Manual. It is stated explicitly that it is "in the addressee's sole discretion" to determine that the mail is "erotically arousing or sexually provocative."

Whether the advertisement is for lingerie, the Bible or Disney merchandise, one only has to fill out a Post Office Form 1500, and the mailer must not repeat that offer to the addressee. Violations are subject to stiff penalties.

But, shhh. Keep it under your hat. There is very little promotion of these regulations, and at present there are not too many names on the pandering file.

Fred Woolf, President, Fred Woolf List Co. Inc., White Plains, NY

Loading links....

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings