Letter: Other Associations Need New Names, Not the DMA

Share this content:
Regarding Tad Clarke's editorial, the answer is clearly to stick with the DMA. Direct marketers have many tools in the toolbox when it comes to developing, tracking and refining ways to entice prospects to take an action.


Whether it is DRTV, direct mail, print or interactive, all smart direct marketers use the right media mix with the appropriate creative, offer and fulfillment. Just because interactive is the latest tool to be invented and accepted doesn't mean the main association for direct marketing needs to alter its name to give it the presence it already has.


As the "traditional" branding world (from CPG companies to financial behemoths) learns the value of direct marketing, shouldn't the real name changes be at other associations?


Ken Katzman, President, Customized Marketing Solutions Inc.


ken@cmsny.com


Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings