Letter: Nobody Loves a Sales Pitch, but Nothing Happens Until the Sale Is Made

Share this content:
People need to realize that somebody has to pay for the dinners they are so concerned about having interrupted. That somebody is business -- whether it be their own or their employers'. The most amazing thing about the current assault on freedom of commercial speech is that it is happening under a Republican administration. What will the Democrats do to top them -- reimpose usury laws?


While both parties seek to position themselves as pro-jobs, they are, perhaps unwittingly, closing off one avenue after another of the most powerful job-creation tool known to man: marketing communications.


The Chicago Tribune recently ran a compelling article about the loss of jobs among the handicapped resulting from the do-not-call list. Perhaps the wheelchair-bound, soon-to-be unemployed telemarketer pictured in a photo accompanying this piece can become the poster boy to open the eyes of those in Congress who know not what they do.


Nobody loves a sales pitch, but nothing happens until the sale is made. It's not just the marketers who will join the federal dole, but those who make and distribute the products and services they sell, accounting for trillions of dollars. Instead of taxpayers, these displaced workers will become tax takers.


As the ranks of the unemployed grow into legions, let's hope they will remember who decided that their jobs were "too irritating" and banished them to the welfare rolls and homeless shelters.


Terry Nugent, Director of marketing, Medical Marketing Service Inc., Wood Dale, IL


t-nugent@MMSLISTS.COM





Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings