Letter: More Praise for DM News' Search Guide

Share this content:
It is not often I write a letter to an editor, maybe once every five years. However, I just finished reading every page of the Direct Marketer's Essential Guide to Search Engine Marketing, and I wanted to personally thank DM News for all the effort in putting the guide together.


Even though my company, Boston Proper, is now on its fourth-generation Web site, I found the guide to be packed full of new ideas and thought stimuli regarding search engine marketing. In addition, it provided the names of many bright and interesting people to contact.


As a catalog entrepreneur whose business has evolved to 40-plus percent on the Web, the compilation of articles was very exciting because it illuminated a new way of finding customers where you can calculate a return on your investment. I loved the guide, found it thought provoking and will encourage my management team to read it.


Michael W. Tiernan, CEO, Boston Proper,


mtiernan@bostonproper.com


Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings