Letter: Merchandising Shows Are Like a Pregnancy

Share this content:
This time of year I get excited about the upcoming merchandising shows and look forward to them.


I compare it to being pregnant: You anticipate it, enjoy the first four to five months, but eventually you wear out and feel you can't take another minute by the ninth month. Then after some time you forget the torture that comes with too much of a good thing and look forward to it all over again.


I love the first and second show of the season and actually enjoy the travel, but by the third trip in a month I'm not quite as enamored. We must cut back on travel expense this year, so I'll probably not reach my breaking point this season.


Lisa Helming, Abbey Press


lhelming@abbeypress.com


Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings