Letter: Merchandise Vendors Face Trade Show Problems in Reverse

Share this content:
I read Jerry Knoll's article about catalog merchandising ("Merchandising Your Catalog Without a Trade Show," Nov. 21). It was very informative. I am on the other side. I am a vendor. We face the problems in reverse. We do shows because often they are the only way to get access to a buyer.


It is very frustrating to have a great new, unique product and you can't get a buyer to look at it or to test it.


You are correct about the "need" for great new products to succeed in the catalog business. However, many buyers will not look at new product until a competitor already has it in their catalog.


Even after we had had success in one industry and are in about 1,000 retail nursing uniform stores and several large catalogs, we find it difficult reaching catalogs in new industries.


Gary Bronga, President, Clipeze Inc.


admin@clipeze.com


Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings