Letter: Let's Hope Fall Show Is a Good One

Share this content:
I sure hope the Direct Marketing Association is correct on this one ("DMA Gets Aggressive for Fall Show," Sept. 9).


What is DM News seeing for potential prospects for the fall DMA show? We at Arandell are committed to booth space at the fall show, and we are very worried that there will be a small turnout from catalog companies.


If it is bad, this will be the last one for us. We need to see good show prospects.


We see a much better turnout for the fall New England Mail Order Conference.


Jim Treis, Executive vice president of sales and marketing, Arandell Corp., Menomonee Falls, WI


JFTreis@Arandell.com



Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings