Letter: Lawmaker Is Selling Something -- Himself
Personally, I'd rather read about Omaha Steaks than some pork barrel politician's wares.
Mark Wasserman, Senior copywriter, Karl Storz Endoscopy-America Inc.,
Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a creative asset.
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Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.