Letter: Lawmaker Is Selling Something -- Himself
Personally, I'd rather read about Omaha Steaks than some pork barrel politician's wares.
Mark Wasserman, Senior copywriter, Karl Storz Endoscopy-America Inc.,
Silver Star Brands' Kathy Hecht chooses her words carefully—she'd much rather do marketing than talk about it.
Here, a look at a typical day—if there is such a thing—in the life of a marketing-centric editor.
In this day and age, marketers have to be mediums.