Letter: Lawmaker Is Selling Something -- Himself
Personally, I'd rather read about Omaha Steaks than some pork barrel politician's wares.
Mark Wasserman, Senior copywriter, Karl Storz Endoscopy-America Inc.,
Email's greatest strength is also its greatest weakness. Here's how marketers overcome the latter to capitalize on the former.
It's time to reframe.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.