Letter: Lawmaker Is Selling Something -- Himself
Personally, I'd rather read about Omaha Steaks than some pork barrel politician's wares.
Mark Wasserman, Senior copywriter, Karl Storz Endoscopy-America Inc.,
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. ...
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.