Letter: All Four 'I Covet a Caples' Guys Are Acknowledged Experts

Share this content:
S' a funny thing - but the four guys featured in the "I Covet a Caples" call-for-entries promotion are acknowledged by the international group of Caples' judges - all creative directors - as being brilliant, whether they do or don't work in our discipline.


Robert W. Bly said, "The mailer implies that these four ad guys are 'great minds,' but unless they can show me one major control they've written ..."


My answer: Robert, don't try to elevate yourself by insinuating those who practice other advertising disciplines shouldn't be judged "brilliant" unless YOU vet their work and personally agree.


As a direct marketing writer, I thought you'd enjoy the call for entries. Guess we were wrong. Shame. But the four guys should be amused by your remarks.


Andi Emerson, President, John Caples International Awards


aae@emersonia.com


Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings