Let the Shopping Begin
Even my credit card company is in the holiday mood this year, as evidenced by a letter I received the other day reminding me to get out there and shop. For data security reasons, I'm leaving out the company's name.
"Like you, we at BLANK are reflecting on what's important this holiday season. (Yeah, like spending money and charging it to my credit cards is what's important this holiday season.) It's the perfect time to thank you for being our Customer - and to remind you of some of the valuable services that come with your credit card. (Again, go spend money. Now!)
"For your peace of mind, we give you free protection against fraudulent use (hey, isn't that required by law for unauthorized charges over $50?) - including 24-hour account monitoring, which tracks and analyzes every transaction. (Hmm, if a person were looking through my recent purchase information and not a computer, I might not be all that happy.) Should fraud occur, we will assume total liability for any unauthorized charges." (Again, they basically have to do this.)
The letter mentioned other "valuable" features including free emergency card replacement; free 24-hour assistance for holiday shopping and entertaining; and a free service that "creates an alternate account number for online purchases so your real account number never travels the Internet." Aha! Finally, something worth mentioning, though after doing some Internet research, it turns out that this service has been around for a few years, which leads to the question: Why isn't my credit card company doing a better job to promote it?
Too bad the letter didn't offer something of real value, like a lower interest rate or a longer grace period. It seems that might be asking too much. Still, why do I have the urge to go buy something?