Harland Debuts Analytical Consulting Service

Share this content:
John H. Harland Co.'s analytical services division has started Stratics Opportunity Analysis, a consulting service for financial institutions.


The Atlanta-based company said the service helps financial institutions formulate and implement "highly actionable marketing strategies" that are specific to each institution. The service focuses on the ability to cross-sell additional products and services, and to retain an institution's most profitable customers.


"By using intelligence regarding future customer behaviors to drive marketing programs, financial institutions can allocate resources where they will be most effective," said Andy Daniell, vice president at Harland Analytical Services.


The consulting service is part of Harland's Stratics suite of predictive models that predict customer banking behavior.


Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings