German Conference Already Uses DIMA

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Regarding Tad Clarke's editorial, he left out the DDV's (German Direct Marketing Association's) annual conference, which is known as DIMA. For those of us who specialize in international DM, that's what comes to mind when we see the acronym DIMA. But, hey, we can get used to a change.

By the way, I teach at New York University in the master's program in DM. This is one of the few programs that offers a master's degree in direct marketing. Guess what it is called? NYU's Master's Program in Direct & Interactive Marketing.

Douglas Sacks, Senior vice president, Infocore Inc.

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