E*Trade Targets Growing Chinese-American Market

Share this content:
E*Trade earlier this month awarded its multicultural advertising and marketing duties to Admerasia, an advertising agency owned by Asian-Americans, in an attempt to target the growing Chinese-American online community of investors.


The company claims that the Chinese-American market is one of the fastest growing segments in the United States in terms of household income, wealth accumulation and investment activity.


E*Trade recently launched a Chinese-language Web site with the assistance of Cyverasia, the interactive sister company of Admerasia. The site provides full brokerage services in Mandarin and Cantonese, real-time translation of live market news and a database of approximately 6,500 company profiles in Chinese. E*Trade is in the midst of print, outdoor and television ad campaigns targeting the Chinese-American demographic.
Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings