Canseco to Promote Equitex Products

Share this content:
Equitex Inc., Englewood, CO, this week signed New York Yankees slugger Jose Canseco to endorse its financial services products. Equitex had earlier agreed to the acquisition of Key/Nova Financial Systems, Clearwater, FL. Key, a 3-year-old financial services call center organization that markets credit card programs, is targeting its "Pay As You Go" credit card to the Hispanic community through the Web site CrediLatina.com. The card is designed for people with little or poor credit and has a limit of $500. While marketing plans could include direct mail, telemarketing and television advertising, Key will focus promotions for the card on the Internet.
Loading links....

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings