Bankers Direct Becomes Consortia

Share this content:
Bankers Direct Marketing Group, Lincoln, NE, a database marketing company serving the financial services industry, changed its name to Consortia this month to reflect its growing consortium of services.


Consortia recently increased its capabilities as an integrated marketing and advertising company by adding in-house research and graphic design to its analytic, processing and production services. It also acquired a Lincoln-area telemarketing company and hired management staff from an Omaha, NE, telemarketing company. Its staff is expected to triple to 150 by the end of the year.


Consortia will use the added resources to target the hi-tech, gaming, retail and insurance industries.
Loading links....
close

Next Article in Opinions

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings