Bank Targets Start-Ups With Multichannel Effort
According to Crestmark, Troy, MI, it will use direct mail, print advertising and radio for the campaign.
The campaign began with a 12-week radio effort featuring three spots. The company said that two spots are targeted to business owners and one to bankers. Each features the key message: "Crestmark Bank is the business and bankers' resource that specializes in providing working capital to businesses like yours."