Bank Targets Start-Ups With Multichannel Effort

Crestmark Bank announced a multichannel marketing campaign yesterday to promote the financial services it provides to start-up businesses.

According to Crestmark, Troy, MI, it will use direct mail, print advertising and radio for the campaign.

The campaign began with a 12-week radio effort featuring three spots. The company said that two spots are targeted to business owners and one to bankers. Each features the key message: "Crestmark Bank is the business and bankers' resource that specializes in providing working capital to businesses like yours."

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