Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.
Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.
Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.
Direct Marketing News honors women in marketing and shares their insights not just at our annual Marketing Hall of Femme, but all year round. Here, a collection of advice from 20 top female marketing leaders.
Email was his baby, the biggest cash generator of all marketing channels, and the foundation for search and social media. Marketers, mourn his passing.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
Articles that resonated most with direct marketers this year covered viral heroics, true life lessons from an animated movie maker, and the precision email timing of basketball's Kings.
On New Year's Day the state's revenue office will begin assessing taxes on out-of-state sellers. So far, no challenge has been mounted to stop it.
Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.