Direct mail is far from obsolete, and investing in it could save the USPS.
How the good, the bad, and the ugly customer experiences impact your business.
Building personal connections with customers drives the greatest value for a brand.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
Creating apps to help build customer engagement is as important in B2B marketing as it is in B2C marketing.
A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to email@example.com by March 28.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO is in a quandary. What would you do? See what our readers had to say.
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
Big Data gives you answers to what variables have potential, but testing gives you the truth.
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
In the search for insight, how relevant is the "size" of the data?
User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.
How the two departments can co-write valuable insight for buyers.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
How marketers can gain consumer trust and keep their own personal information secure.
Even the right text or email sent at the wrong time could be costly.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Brands should be optimizing the complete customer experience, not just individual campaigns or interactions.
Brand navigation can work; here are three ways to ensure that it does.
If content is king, then social media is queen.
Using content marketing to connect with the right customers in an authentic way.
What organizations should really look for when hiring a data scientist today
A wining customer experience starts with a winning company experience.
Native advertising captivates customers by selling in context.
The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.
Marketers' biggest data challenge isn't the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.
A sales VP shared a competitor's confidential pricing and marketing information with the sales team. What advice would you give her boss on how to handle the situation?
Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.
Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Observations from around the Twitter-sphere. Follow us @dmnews.
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
Here's what's next in content marketing.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
Marketers need to address true addressability at scale to thrive.
How marketers can protect the responsible use of consumer data for marketing purposes
4 ways marketers can get the most out of mobile research.
Marketers now can better define and deliver truly one-to-one customer experiences.
4 challenges mobile marketers face, and three ways to overcome them.
The rising power of peer influence can muddy what truly inspires customers to purchase.
The consumers are the ones doing the talking in today's marketing game.
9 ways to improve website and mobile conversions—and three tests to optimize what matters most.
3 ways preference management can help marketers act on customer input.
A recent study shows that customers don't like to "wait in line" when online.
Using the proper personalization tactics is imperative to mobile marketing success.
What your marketing organization can do to better prepare for the "Year of Empathy."
Common mistakes marketers make and the solutions needed to fix them.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer wins a $100 gift card.
Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.
SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
6 best practices for leveraging real-time marketing to bolster retail marketing efforts.
Sales attribution is imperative for a company and its growth.
In marketing, as in many facets of life, presentation is paramount.
Social, mobile, and reams of data are transforming the shopping experience.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
A website should engage and educate visitors, and encourage them to convert.
The Postal Service can be saved without raising rates or cutting critical services.
Don't let the fear of striking out keep you from playing the new data-driven game.
10 tips for effective email marketing in a saturated digital marketing world.
How marketers can get real value from their brand advocates.
Betting on data doesn't always win the marketing game.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer relationships. Who should get the job?
The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to see what our readers had to say.
Most mobile users fall into one of four use-case groups. Knowing which their customers are a part of can help marketers improve their targeting and messaging.
Customers want personalized experiences throughout the entire customer journey.
Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Marketers should embrace, not avoid, the data explosion.
3 chief marketers reveal how data help drive results for their brands.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
When marketers discover the hidden costs of collateral they can make adjustments to shift needed marketing dollars elsewhere.
Take this quiz to learn whether you're a data management all star or wannabe.
As real-time bidding makes its way into the mobile ad space, click fraud has come along for the ride. Here's how to combat it.
Marketers must identify advocates and turn them into evangelists. Here's how.
Marketers are learning to live in an engagement culture.
Sales transformation is a monster of a journey.
Bigger is not always better when it comes to marketing data.
Don't let your surveys take your customers for a ride.
Marketers can bolster their company's bottom line by monetizing its orphans.
Mature, high-performing VoC programs comprise four main elements.
How the fashion retailer meets consumers' multichannel needs and how you can, too.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Beware the ads that share a page with content like news of political scandals.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.