The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Why New Fans Flock to Wingstop

Why New Fans Flock to Wingstop

The chicken wings company spices up brand advocacy through its charitable tour.

Marketing Under the Influence of Music

Marketing Under the Influence of Music

Why marketers should listen to music and leaders should listen to their teams.

Sour Patch Kids Connects With Teens Through Culture

Sour Patch Kids Connects With Teens Through Culture

The candy brand shows what it takes to be famous among this seemingly elusive younger demographic.

CarMax Drives Performance With Analytics

CarMax Drives Performance With Analytics

CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

Cadillac: Rebuilding the American Dream

Cadillac: Rebuilding the American Dream

The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.

7 Secrets for Crafting Subject Lines That Drive Opens

7 Secrets for Crafting Subject Lines That Drive Opens

The one thing marketers can't afford to mess up in email campaigns are subject lines. Here's how JustAnswer ensures its emails get opened.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

Big Ambition; Small Budget

Big Ambition; Small Budget 

HelloFlo's four tips for generating results on a shoestring budget.

Brand Perception? It's All Relative

Brand Perception? It's All Relative

Shedding new light on the age-old customer testimonial.

How to Succeed as the New Marketing Guy

How to Succeed as the New Marketing Guy

Four tips on how to grow a brand that everyone already knows and loves.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

A breakdown of why marketing should be included in the go-to-market planning process from the get-go.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

The 5 R's of Marketing to Millennials

The 5 R's of Marketing to Millennials

Millennials may be too diverse to define universally, but there are ways marketers can resonate with them.

4 Key Social Don'ts to Complement Your Do's

4 Key Social Don'ts to Complement Your Do's

Savvy brands create fans like they make friends. In marketing, as in life, it's all about being genuine.

Don't Forget About "H2H" in Email Marketing

Don't Forget About "H2H" in Email Marketing

It's time to think less like a marketer and more like a human.

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Four lessons the realty company learned that any marketer can adopt when launching their own activation.

Three Techniques for Marketing to Millennials

Three Techniques for Marketing to Millennials

Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Newton Running Makes Strides in Consumer Engagement

Newton Running Makes Strides in Consumer Engagement

The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.

The Content Marketing Conundrum

The Content Marketing Conundrum

3 things marketers need to consider when developing a trustworthy content marketing strategy.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

Compose their company's brand promise is just the beginning.

Test Drives Aren't Just for Cars

Test Drives Aren't Just for Cars

Sigma Corporation of America's focused its bold "try-before-you-buy" campaign to capture the attention of experienced photographers unfamiliar with the brand.

Uncovering Hidden Media Channels

Uncovering Hidden Media Channels

The most effective or profitable channels aren't always the ones you expect.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Reimagining an Undifferentiated Brand

Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter's domain.

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

The beverage brand's director of social media, sustainability, explains the importance of authenticity.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

7 Ways to Listen to Your Brand's Transformational Consumers

7 Ways to Listen to Your Brand's Transformational Consumers

Your customers are talking. Are you tuning into what they have to say?

Multichannel Attribution: Counting the Goals and Assists

Multichannel Attribution: Counting the Goals and Assists

TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.

Q&A: Emailing With the Customer in Mind

Q&A: Emailing With the Customer in Mind

Kerry Reilly, director of product marketing for Adobe Campaign, reveals how marketers can leverage data and email to address customers' needs; plus her top email marketing pet peeve.

15 Insights and Observations From Marketing Leaders

15 Insights and Observations From Marketing Leaders

With advice, declarations, and revelations flowing from a cast of marketing leaders, the 2015 Marketing&Tech Innovation Summit was buzzing. Here, a few of the many thoughts that caught my attention.

Marketing Is in High-Growth Mode

Marketing Is in High-Growth Mode

Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Psychological Marketing Trumps Social Media Marketing in 2015

Psychological Marketing Trumps Social Media Marketing in 2015

Insight into customers' emotions will help marketers turn their frowns upside-down.

Rumor Has It (All Wrong): Answers

Rumor Has It (All Wrong): Answers

A rumor has the new CMO at odds with her team. See how our readers would tackle this thorny situation.

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketing Do's and Don'ts for 2015

Marketing Do's and Don'ts for 2015

Here, marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners about what to expect in the New Year.

Shush! Let's All Be a Little Quieter in 2015

Shush! Let's All Be a Little Quieter in 2015

As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.

Gratitude: Business Strategy or Common Courtesy?

Gratitude: Business Strategy or Common Courtesy?

Marketers have to mind more than just their P's and Q's.

Will 2015 Be The Year of Sales and Marketing Integration?

Will 2015 Be The Year of Sales and Marketing Integration?

Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.

Advice for the Young Marketer in 2015

Advice for the Young Marketer in 2015

Five experienced marketers share what they wish they had known when starting their careers.

609,000 Reasons to Rethink Marketing

609,000 Reasons to Rethink Marketing

Hydration brand CamelBak relies on advocates to energize customers.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Salespeople: Hire Marketing as Your Dating Consultant

Salespeople: Hire Marketing as Your Dating Consultant

Why marketers make good wingmen for salespeople.

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Don't Just Listen to the Customer, Act on What You Learn

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Chatter: November 2014

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Why the Buzz About Context?

Why the Buzz About Context?

Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

Sensitive Health Information: Protected and Not For Sale

Sensitive Health Information: Protected and Not For Sale

It's time for a data privacy checkup.

Shot by Both Sides

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Chatter: October 2014

Marketing Chatter: October 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

More of the Same, But Different

More of the Same, But Different

What will be The Next Big Thing?

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Consumer Privacy Protection Reaches the Highest Court in the Land

Consumer Privacy Protection Reaches the Highest Court in the Land

A breakdown of DMA vs. Brohl

Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Secrets to Marketing New Products and Services

Secrets to Marketing New Products and Services

A better customer experience increases the likelihood of a successful new product launch.

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would tackle this thorny situation.

Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

It's Time to Beef up Your Online Customer Experience

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?

The New Formula for CLTV

The New Formula for CLTV

Editor-in-Chief Ginger Conlon delves into the new formula for CLTV.

Let's Get Real About Sales Automation

Let's Get Real About Sales Automation

Three words apply when adopting SFA: Keep it simple.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

The CMO Is the Chief Language Officer

The CMO Is the Chief Language Officer

Clear marketing language helps marketers tell effective brand stories.

Marketers, It's Time to Amplify Empathy

Marketers, It's Time to Amplify Empathy

5 ways marketers can blend empathy and analytics to more effectively connect with customers

Celebrating Interdependence Day

Celebrating Interdependence Day

An argument for embracing direct relationship marketing.

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

Turn Total Strangers Into Paying Clients

Turn Total Strangers Into Paying Clients

Marketing and sales processes play a pivotal role in transforming browsers into buyers.

The First Step To Getting Your Sales Back on Track

The First Step To Getting Your Sales Back on Track

This one-step regimen is more obvious than you think.

Publishers, Content, and Engagement—Oh My!

Publishers, Content, and Engagement—Oh My!

Interactive content can help publishers achieve their revenue goals.

Canada Shines a Northern Light on Email

Canada Shines a Northern Light on Email

A rundown on what marketers need to know to stay compliant with the new law.

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

Where A/B Testing Falls Short

Where A/B Testing Falls Short

Why multivariate testing trumps A/B testing.

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

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