As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Hydration brand CamelBak relies on advocates to energize customers.
Give the gift of simplicity this holiday season.
How to keep behavior-based ads valuable, safe, and secure
Why marketers make good wingmen for salespeople.
Why it's better to give than to receive.
4 elements that the business service provider focuses on to grow its digital magazine
Remember, actions speak louder than words.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
The answer isn't always black and white.
Can you back up your content sources?
Better experiences equal better ROI.
Stand out from the competition by being a go-to content source for buyers.
A breakdown of DMA vs. Brohl
All of the cool kids are doing it.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
The value of scarcity isn't a come-and-go tactic.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?
Consumers want to interact online, but companies aren't serving their needs.
Three words apply when adopting SFA: Keep it simple.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
Does your brand have a devoted following?
Clear marketing language helps marketers tell effective brand stories.
5 ways marketers can blend empathy and analytics to more effectively connect with customers
Why the 1986 law doesn't cut it in today's modern marketing world.
This one-step regimen is more obvious than you think.
How to truly leave your customers salivating for more.
Why savvy healthcare marketing is just what the doctor ordered.
The new realities of how customers interact with brands mean rethinking marketing.
Don't let its name fool you. Why social selling isn't just for the sales department.
When it comes to data, consumers and marketers are on the same team.
A 1963 study on obedience proves relevant to marketers today.
Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.
What Big Data can and cannot do—and how "thicker" data can help.
It's been a bad year for TV service providers.
Why the sales manager's role is more crucial than you think.
5 ways marketers can prepare for possible data breaches.
Those warm fuzzies may be worth more than you think.
Innovation is more likely to happen when marketing and IT collaborate.
Which industries know how to satisfy their customers, and which ones have more work to do?
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How predictive analytics has been benefiting marketers—and customers—for decades.
The more brands give, the more they get.
What cultural anthropology can tell you that lightning-speed data analysis can't.
How the good, the bad, and the ugly customer experiences impact your business.
How the two departments can co-write valuable insight for buyers.
How marketers can gain consumer trust and keep their own personal information secure.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
What organizations should really look for when hiring a data scientist today
A wining customer experience starts with a winning company experience.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
How marketers can protect the responsible use of consumer data for marketing purposes
The rising power of peer influence can muddy what truly inspires customers to purchase.
Betting on data doesn't always win the marketing game.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Sales transformation is a monster of a journey.
Don't let your surveys take your customers for a ride.
Mature, high-performing VoC programs comprise four main elements.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Marketing executives need to connect with their employees via LinkedIn—here's why.
How marketers can align their marketing with their customers' journey.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Keep your customers at the center of your marketing strategies.
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Why good content reigns and how to start producing it.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Personal branding for marketers and salespeople alike is a business imperative.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
What assets are slipping through the cracks in your marketing?
What marketers need to know about Net Promoter Score.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
4 lessons for marketers from Jeff Bezos and Amazon.com.
Marketers need to listed first and then provide the information customers actually want.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
What every marketer needs to know about customer journey maps.
ROI and KPIs Don't Always Add Up to Success
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Three ways to avoid royal screw-ups when creating and sharing content.
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Four areas of concern and interest about data and privacy for marketers right now.
Three ways around pesky, ineffective compliance rules.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Six steps for combining personas with automation to build stronger customer relationships.
How some travel company encourage customers to do the selling for them in social channels.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...