Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

Why CMOs Need to Befriend CIOs

Innovation is more likely to happen when marketing and IT collaborate.

The Best and Worst Brands in Temkin Experience Ratings

Which industries know how to satisfy their customers, and which ones have more work to do?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

The Law of Reciprocity

The more brands give, the more they get.

Fast Insight Isn't Always Best

What cultural anthropology can tell you that lightning-speed data analysis can't.

What Does a Bad Experience Cost Your Brand?

How the good, the bad, and the ugly customer experiences impact your business.

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

The Data Exchange: A Mutual Commitment

How marketers can gain consumer trust and keep their own personal information secure.

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

What We Don't Talk About When We Talk About Data Analytics Skills

What organizations should really look for when hiring a data scientist today

Marketers' Guide to the Six Laws of Customer Experience

A wining customer experience starts with a winning company experience.

It's All About Me Too!

Tap into consumers' need for validation.

Happiness Isn't All It's Cracked Up To Be

Associate your brand with compelling emotions to make your CFO and your customers smile.

Tapping the Triggers of the Unconscious Mind

Marketers need to make more of an unconscious effort to reach customers.

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

2014 Resolution: Marketing Clarity

The rising power of peer influence can muddy what truly inspires customers to purchase.

Data-Driven Doesn't Mean Data-Only

Betting on data doesn't always win the marketing game.

Government Spying Should Worry Marketers

Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.

Putting One Bigfoot in Front of the Other

Sales transformation is a monster of a journey.

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

Marketers Need Results-Oriented Voice-of-the-Customer Programs

Mature, high-performing VoC programs comprise four main elements.

An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

Data That Makes the Case for Marketing Investment

New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.

Do We Have a Connection?

Marketing executives need to connect with their employees via LinkedIn—here's why.

10 Customer Experience Tips for Marketers

How marketers can align their marketing with their customers' journey.

Marketing's Project-Centricity Problem

Elongating the tenures of CMO and other marketers requires thinking differently about their roles.

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

Is Customer Service Killing Your Brand?

4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.

Content Marketing's Plain English Problem

Content is the most important aspect of content marketing, yet all too often is lacking in quality.

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Content Isn't King, After All

Why good content reigns and how to start producing it.

The Patience of a Wolf

The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.

Brand of Gold

Personal branding for marketers and salespeople alike is a business imperative.

Marketing's Complicated—and it Really Shouldn't Be

This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.

Why Does Data Governance Matter?

With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.

The Issue of Data Governance

Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.

Does Your Sales Team Have Happy Ears?

Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.

Missed (Marketing) Opportunities

What assets are slipping through the cracks in your marketing?

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Stop Marketing and Start Tuning In

Marketers need to listed first and then provide the information customers actually want.

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

The Proliferation of Data Use Cases

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

Regulations on Consumer Data and Privacy Must Be Modernized

Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.

4 Ways to Map Marketing to Customers' Journeys

What every marketer needs to know about customer journey maps.

Numbers Need Narratives

ROI and KPIs Don't Always Add Up to Success

Data-Driven Marketing Is More Important Than Ever

Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.

Selling to Goldfish

Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?

Content Is (a Misunderstood and Diverse) King(dom)

Three ways to avoid royal screw-ups when creating and sharing content.

Which Brands Are the Most Functional, Accessible, and Emotional?

The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.

Marketers Remain a Focus for Policymakers

Four areas of concern and interest about data and privacy for marketers right now.

Making Privacy Public

Three ways around pesky, ineffective compliance rules.

Digital Marketing Attribution

Two ways to tap into Big Data Disruption to optimize your marketing investments.

Get Closer to Your Customers

Six steps for combining personas with automation to build stronger customer relationships.

Marketing Responsibly Online

How some travel company encourage customers to do the selling for them in social channels.

Marketing's Important Role in CX Excellence

Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.

The Rise of Pro-Choice Customers

The era of "You Snooze You Lose" (YSYL) is quickly fading.

Sharks, Trains, CMOs, and CIOs

The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.

Timing Is Everything

3 ways to strengthen decisions—by delaying them.

Customer Experience Primer for Marketers

Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.

The Connection Between Customer Experience and Customer Loyalty

Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.

Is Your Brand an Empty Promise?

Three steps to making and keeping a compelling brand promise

[Marketing] Noise Annoys

Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.

Go With the Flow; Flow Marketing, That Is

Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers

Is Your Marketing Egocentric or Customer Centric?

Marketers must communication with customers based on customers' preferences, not company convenience.

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