5 ways marketers can prepare for possible data breaches.
Those warm fuzzies may be worth more than you think.
Innovation is more likely to happen when marketing and IT collaborate.
Which industries know how to satisfy their customers, and which ones have more work to do?
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How predictive analytics has been benefiting marketers—and customers—for decades.
The more brands give, the more they get.
What cultural anthropology can tell you that lightning-speed data analysis can't.
How the good, the bad, and the ugly customer experiences impact your business.
How the two departments can co-write valuable insight for buyers.
How marketers can gain consumer trust and keep their own personal information secure.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
What organizations should really look for when hiring a data scientist today
A wining customer experience starts with a winning company experience.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
How marketers can protect the responsible use of consumer data for marketing purposes
The rising power of peer influence can muddy what truly inspires customers to purchase.
Betting on data doesn't always win the marketing game.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Sales transformation is a monster of a journey.
Don't let your surveys take your customers for a ride.
Mature, high-performing VoC programs comprise four main elements.
Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.
New research from the DMA shows the benefits of data-driven marketing to businesses and the U.S. economy.
Marketing executives need to connect with their employees via LinkedIn—here's why.
How marketers can align their marketing with their customers' journey.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
Keep your customers at the center of your marketing strategies.
4 reasons marketers should care about customer service and how it affects their branding and customer retention efforts.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Why good content reigns and how to start producing it.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Personal branding for marketers and salespeople alike is a business imperative.
This CMO struggle is about marketing's response to complexity; too often, marketing is responding to complexity with complicatedness.
With consumer data growing—in size, influence and importance—having a strategic plan to manage and use those information assets has never been more important.
Bruce Biegel, senior managing director at Winterberry Group, discusses the critical—but frequently misunderstood—challenge of marketing data governance in enterprises today.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
What assets are slipping through the cracks in your marketing?
What marketers need to know about Net Promoter Score.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
4 lessons for marketers from Jeff Bezos and Amazon.com.
Marketers need to listed first and then provide the information customers actually want.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
What every marketer needs to know about customer journey maps.
ROI and KPIs Don't Always Add Up to Success
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Three ways to avoid royal screw-ups when creating and sharing content.
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Four areas of concern and interest about data and privacy for marketers right now.
Three ways around pesky, ineffective compliance rules.
Two ways to tap into Big Data Disruption to optimize your marketing investments.
Six steps for combining personas with automation to build stronger customer relationships.
How some travel company encourage customers to do the selling for them in social channels.
Companies like EMC, Fidelity Investments, Oklahoma City Thunder, and Safelite AutoGlass use marketing to enhance the customer experience.
The era of "You Snooze You Lose" (YSYL) is quickly fading.
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
3 ways to strengthen decisions—by delaying them.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
Customers are more likely to recommend and buy more from, as well as less likely to switch from, companies that are customer experience leaders.
Three steps to making and keeping a compelling brand promise
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.