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opinion

Interviewing candidates at the task level

Jon Steinberg, president, BuzzFeed May 01, 2012

I love hand-dirty tasks and can't imagine not working in decks and spreadsheets.

People's ideas and passions make all the difference

Zain Raj, CEO, Hyper Marketing April 01, 2012

As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.

Twitter-ready insights on marketing follies

Scott Donaton, CEO, Ensemble January 01, 2012

A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.

Plug-ins: social Marketing

January 01, 2012

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.

Car brands raise digital marketing bar

Carol Krol December 01, 2011

Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga's popular "Words With Friends" game and a competition against actress Jenny McCarthy, who played the Scrabble-like game live in Los Angeles.

Should brands discontinue print catalogs?

December 01, 2011

Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.

CRM architecture audit saves millions and improves customer relationships

David Bernard, managing director of DB Marketing Technologies January 20, 2010

The typical underlying objective of CRM practices, whether they be programs, creative, systems or processes, is to improve marketing performance and strengthen customer relationships, making them more profitable. It follows, then, that senior executives do not look kindly on marketing when CRM programs fail. The calamity and opportunity here is that 90% of CRM failures are completely avoidable with effective management and ongoing oversight.