Opinion Research Favors SPSS
Opinion Research, Princeton, NJ, will use SPSS' survey research platform, Dimensions, which is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
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