Opinion Research Favors SPSS
Opinion Research, Princeton, NJ, will use SPSS' survey research platform, Dimensions, which is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.