Agency - DMNews

Agency News

HP to launch 'Let's do amazing' campaign

Kevin McKeefery March 11, 2010

HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.

Century 21 names MRM, Mullen AORs

Kevin McKeefery March 10, 2010

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Diesel taps Iced for social media marketing

Dianna Dilworth March 10, 2010

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.

RMI CEO Stein dies at 58

Nathan Golia March 09, 2010

Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.

Russell picked to lead Wunderman Toronto, three Blast Radius offices

Kevin McKeefery March 09, 2010

Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.

24/7 Real Media integrates service with Omniture tool

Dianna Dilworth March 09, 2010

24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.

CCMP to transition Infogroup to full-service direct agency

Mary Elizabeth Hurn March 08, 2010

CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm.

Rubicon partners with mOcean to bring ad service to mobile

Dianna Dilworth March 08, 2010

The Rubicon Project, a Web advertising technology company, and mobile ad management platform mOcean Mobile have launched Rubicon's display ad services for mobile devices. Launched March 8, the mobile platform is available through Rubicon's REVV for Publishers advertising service.

WPP revenues down 8.1% for 2009; direct and digital group shows improvement in second half

Frank Washkuch March 05, 2010

WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009

Half of US marketers not targeting Hispanics: report

Kevin McKeefery March 05, 2010

Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency Orci.

Click to read DMNews' 30th anniversary issue

What People are Saying

I was thrilled to see the 30th Anniversary issue of DM News. It is interesting, attractive and a great boon to the Direct Marketing industry.
- Lester Wunderman, chairman emeritus, Wunderman

The 30th anniversary looks great! Really impressive.
- Elizabeth Hellman, VP, Corporate Marketing, Alloy Media + Marketing

Great job on the 30th anniv issue of DM News! I am really enjoying reading it. Congrats on a terrific issue!
- Ruth P. Stevens, president, eMarketing Strategy