OpenTV To Beam Into U.S. Homes Through EchoStar

Share this article:
OpenTV, Mountain View, CA, a leader and veteran in the European interactive television industry, took a large step forward Wednesday toward transferring that success to America, when it announced that its I-TV software platform would be available through more than 1 million EchoStar-enabled homes by the end of 2001.


Customers of EchoStar, Littleton, CO, have been able to access certain aspects of interactivity through the OpenTV platform, including instant weather and an interactive program guide, since May 1.


Through a deal with I-TV provider Wink Communications, Alameda, CA, the new agreement would give EchoStar's customers full interactivity with available programs and advertisements. For those customers with an older set-top box, the software necessary to run the interactivity can be downloaded right to their existing box.


There are over 7.8 million set-tops worldwide equipped with the OpenTV platform.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.