What marketers need to know to craft the perfect one-liner.
Marketers are obsessed with email—and for good reasons. It's effective.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.