Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
What marketers need to know to craft the perfect one-liner.
Marketers are obsessed with email—and for good reasons. It's effective.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.