In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Here are three must-have data sets that every marketer should include in his or her email strategy.