Open Rates

The Best (and Worst) Words to Use in an Email Subject Line

The Best (and Worst) Words to Use in an Email Subject Line

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Can you guess which words can make or break an email campaign? A new study reveals the answers.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

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But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

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Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Why Writing Subject Lines Is a Lot Like Dating

Why Writing Subject Lines Is a Lot Like Dating

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What marketers need to know to craft the perfect one-liner.

Infographic: Email On My Mind

Infographic: Email On My Mind

Marketers are obsessed with email—and for good reasons. It's effective.

re: Email Opens—iPhone Eats Android's Lunch

re: Email Opens—iPhone Eats Android's Lunch

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When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.

5 meaningful numbers that don't lie

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

The keys to improved email marketing effectiveness

The keys to improved email marketing effectiveness

As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.

Hutton Hotel blends video and email to flaunt its boutique amenities

Hutton Hotel blends video and email to flaunt its boutique amenities

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A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.

Roadify augments mobile app with email newsletter

Roadify augments mobile app with email newsletter

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Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.

Examine KPI activity to test, refine tactics, restrategize

Examine KPI activity to test, refine tactics, restrategize

Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...