Can you guess which words can make or break an email campaign? A new study reveals the answers.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
What marketers need to know to craft the perfect one-liner.
Marketers are obsessed with email—and for good reasons. It's effective.
When it comes to email opens on a mobile device, iOS leaves Android's little green alien shaking its little green head.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.
Roadify updates New York City commuters about mass transit delays via its mobile app, but consumers must sift through a scroll of service changes to find those most pertinent to them.
Email key performance indicators (KPI) include traditional metrics such as delivery, open and click rates, but that's just the beginning.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...