ICYMI, here are some of my favorite marketing teachings from 2014.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Marketing pundits share their top four game plans for Big Data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...