Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Marketing pundits share their top four game plans for Big Data.
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