Open Data

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

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ICYMI, here are some of my favorite marketing teachings from 2014.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

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Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...