Open Data

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

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Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

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