Open Data

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

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ICYMI, here are some of my favorite marketing teachings from 2014.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

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Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

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Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

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Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

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The hotel chain woos stranded airline passengers with deals based on flight cancellations.

The Marketers' Big Data Playbook

The Marketers' Big Data Playbook

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Marketing pundits share their top four game plans for Big Data.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...