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Op-Ed Articles

Boost sales with interactive TV

David Verklin, CEO, Canoe Ventures February 01, 2011

The drumbeat has pounded for decades: Interactive television is here. From Qube to the Full Service Network, from Wink to Navic, there's been no shortage of promises and ballyhoo, but little actual progress to make one believe the TV industry is much closer to fulfilling that promise.
 

Internalize social for marketing

Kendall Collins, CMO, Salesforce.com February 01, 2011

The chief marketing officer's role is undergoing a massive shift that matches the shift we're seeing to a mobile and social online world. The Internet, social media and the turmoil of the publishing industry have radically altered how we connect with customers and prospects.
 

Industrial gets social, virtual

Chris Charlton, VP, Globalspec January 01, 2011

B-to-b marketing professionals have goals as well as challenges in mind for the year ahead, and what works for one company may not for another.
 

Skepticism rules in the new year

Danny Flamberg, MD, digital strategy and CRM, Kaplan Thaler Group January 01, 2011

Digital marketing strategies in 2011 will be played out against a background of macro-trends in the US culture and the economy.
 

From broadcast to narrowcast

Tim Suther CMO, Acxiom December 01, 2010

It's no longer sufficient to simply focus on product, brand, media or channel. Customers are the center of today's marketing conversations.
 

Revenue starts with marketing

Jon Miller, VP, marketing and cofounder, Marketo November 01, 2010

Marketing has the opportunity to reinvent itself as a core part of a company's revenue engine.
 

Encourage loyalty, save time

Zain Raj, president & COO, Solutionset November 01, 2010

Today's retailers' customer service and delivery methods have evolved, so have consumer expectations for immediacy and service.
 

Prepare for the inbox marketing of the future

Nicholas Einstein, VP of deliverability and strategic services, Datran Media’s StormPost Inbox Marketing Business Line October 07, 2010

Now that ROI is the cornerstone of most sophisticated digital marketing programs, e-mail is front and center and will continue to play a key role moving forward.
 

Follow 10 best practices for e-mail success

Danny Flamberg, managing director, digital strategy & CRM, The Kaplan Thaler Group October 06, 2010

To optimize e-mail marketing, you need to take concerted action to stand out from the increasing din of other online marketers.
 

Embrace silos to deliver value

John Paulson, CEO, G2 Americas October 01, 2010

Spend any time working at any type of agency and one thing is clear: All agencies operate in silos. Conventional wisdom, in service of integration, indicates silos are intrinsically bad, and it's the job of agency management to tear down the walls, but by embracing and nurturing functional silos, an agency's expertise can actually flourish.
 
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