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It's Time to Beef up Your Online Customer Experience

It's Time to Beef up Your Online Customer Experience

Consumers want to interact online, but companies aren't serving their needs.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

The Nature Conservancy Trumpets Elephant Advocacy Through Multichannel Marketing

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Can marketing's biggest channels save the world's largest land mammal?

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Instant online color palettes

Instant online color palettes

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For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.

HSN partners with Universal Pictures for multichannel campaign

HSN partners with Universal Pictures for multichannel campaign

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HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.

Pandora founder talks targeting, advertising in keynote address

Pandora founder talks targeting, advertising in keynote address

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As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City.

Arby's joins Facebook loyalty program Plink

Arby's joins Facebook loyalty program Plink

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Arby's today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for their real-life purchases, said Peter Vogel, Plink's cofounder and head of sales and business development.

Club Monaco "fashionably late" to e-commerce

Club Monaco "fashionably late" to e-commerce

Club Monaco, a subsidiary of Ralph Lauren, will be launching its U.S. e-commerce website, ClubMonaco.com, Mar. 26, said Simone Delfino, Club Monaco Director of PR and Events, in a statement.

Friendly's Ice Cream launches online ordering system, loyalty program

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Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

B-to-b on the go

B-to-b on the go

With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.

Report: 90% of consumers worry about online privacy

Report: 90% of consumers worry about online privacy

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Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.

Brookstone CEO leaves to become Sears Holdings' EVP

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Sears Holdings Corp. named Ron Boire EVP, chief merchandising officer and president of the Sears and Kmart business units on Jan. 3.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Plug-ins: social Marketing

Plug-ins: social Marketing

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

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Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics

Study: Small businesses are all about digital

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Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media, especially in the lead-up to Black Friday, Cyber Monday and the lesser-known Small Business Saturday.

Mastering 
the mix

Mastering 
the mix

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

Judge throws cold water on Google book project, possible new ad revenue stream

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Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.

Good news, bad news for marketers reading Do Not Track tea leaves

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Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.

American Express, Yahoo extend small business partnership

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American Express and Yahoo extended their partnership on October 21 to give Yahoo Small Business members access to services from the American Express Open platform through the Web.

Toyota's Scion spins out integrated campaign to promote new tC

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Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.

Missed opportunity due to in-flight drama

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I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.

A week in digital M&A

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In the last few weeks, the buying and selling among digital marketing agencies seems to have sped up.

Pappas Group pushes .co extension

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Brand development agency Pappas Group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.

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