Online Videos Capturing More Viewing Time

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People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008. 

Nielsen's research showed the number of unique viewers was up nearly 13%, total streams rose almost 35% and streams per viewer increased 19.6% in May of this year compared to May 2008.

YouTube was the top online destination by video streams, with more than 6 billion total streams during the month, and more than 95 million unique viewers.

Hulu , Yahoo, Fox Interactive Media and ABC.com were the other leaders rounding out the top five online video sites.

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