Online Video

Marketing Chatter: March 2014

Marketing Chatter: March 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Mad Men (and Women) Are Still Alive and Well

Mad Men (and Women) Are Still Alive and Well

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Mourn the three-martini lunch, if you will, but toast the unvanquished TV spot. Despite the digital implications of Omnicom-Publicis, online video is still searching for its place in a broadcast world.

Sudden Death: The Ravens & Niners Through a Marketing Lens

Sudden Death: The Ravens & Niners Through a Marketing Lens

The business of NFL football is much more than the game on Sunday.

Mattress match-up finds one marketing strategy sleep-deprived in key areas

Mattress match-up finds one marketing strategy sleep-deprived in key areas

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When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success.

Five ways B2B marketers can make online video work harder

Five ways B2B marketers can make online video work harder

Online video is not only changing the way B2B marketers optimize content for better search results, but it's changing the way businesses engage with customers, interact with key decision makers, and better understand the impact of their marketing efforts.

The current state of social media adoption

The current state of social media adoption

Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential.

Hutton Hotel blends video and email to flaunt its boutique amenities

Hutton Hotel blends video and email to flaunt its boutique amenities

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A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate.

24/7 Real Media boosts video ad offerings with Panache acquisition

24/7 Real Media boosts video ad offerings with Panache acquisition

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WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Adobe acquires Auditude

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Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.

Did your Google ranking fall this year? Regain your SEO foothold with video

Did your Google ranking fall this year? Regain your SEO foothold with video

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.

Q&A: Neil Perry, president, Poptent

Q&A: Neil Perry, president, Poptent

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Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.

Musical uses Facebook, not YouTube, to showcase its fans

Musical uses Facebook, not YouTube, to showcase its fans

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The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook.

Q&A: Scott Symonds, GM of media, search and analytics, AKQA

Q&A: Scott Symonds, GM of media, search and analytics, AKQA

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Scott Symonds, GM of media, search and analytics at AKQA, says online video has vast growth potential.

Q&A: Teresa Jeffry, retail industry practice head, AOL

Q&A: Teresa Jeffry, retail industry practice head, AOL

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Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.

TRUSTe debuts privacy icon for video ads

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Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.

Dear Netflix: I'm divorcing you. You can keep the DVDs.

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Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.

Old Navy targets male consumers with integrated campaign

Old Navy targets male consumers with integrated campaign

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Clothing retailer Old Navy is rolling out an integrated campaign targeted 25- to 35-year-old male consumers. The "Dress Like a Guy, Not That Guy" campaign features interactive print ads, as well as online and mobile elements. Agency Camp & King developed the effort for the Gap Inc. retailer.

Denny's chief 'opens' up on iconic brand

Denny's chief 'opens' up on iconic brand

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.

Tiny Prints promotes Mother's Day cards in online videos

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Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to "like" the company's Facebook page to receive a coupon for a free Mother's Day card. The company is working with social video company Jun Group and its agency Muhtayzik-Hoffer on the campaign.

Open Book Video partners with Lotame for audience data platform

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Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame last week to provide publishers and advertisers with access to its audience data platform.

About.com creates video short to market to advertisers

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About.com is engaged in a b-to-b campaign to build its roster of advertisers. The company created a two-and-a-half minute video that features About.com executives and stakeholders discussing the site's brand proposition.

Microsoft launches Office 2010 integrated campaign

Microsoft launches Office 2010 integrated campaign

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Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.

Online video is growing up

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YouTube turns 5 this month.

Powerade debuts World Cup campaign courting Hispanic consumers

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Coca Cola's Powerade brand has introduced an integrated campaign targeting Hispanic consumers before and during the 2010 FIFA World Cup, which begins June 11. The effort's digital elements debuted May 17. Creative agency Madre Buenos Aires, Coca Cola's Hispanic agency of record, produced the campaign.

Little Giant Ladder readies online video, HD infomercial for Select Step

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Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.

NHL makes power play with data

NHL makes power play with data

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Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.

Army National Guard uses interactive video to recruit

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The US Army National Guard launched a viral recruiting campaign on April 5 that includes social media, online video and e-mail. The push was created in-house.

Ace Hardware integrated push differentiates chain from big-box competitors

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Ace Hardware will launch an integrated campaign on April 7 including digital marketing, television and radio ads, direct mail and loyalty initiatives. The dealer-owned hardware cooperative developed the "I Will" campaign with Austin, TX-based GSD&M Idea City.

YouTube redesigns its site

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YouTube has redesigned its home page in a move to return to its roots.

Scion promotes brand with online video series

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Toyota's Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and TV ads on March 29. Ad agency Attik created the campaign. Called "Reinvent the Wheels," the initiative features a six-episode Web-exclusive video series that shows consumers bringing artistic touches to Scion vehicles.

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