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 Online Video

24/7 Real Media boosts video ad offerings with Panache acquisition

December 06, 2011

WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.
 

Adobe acquires Auditude

November 01, 2011

Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.
 

Did your Google ranking fall this year? Regain your SEO foothold with video

Dr. Melody King, VP of Sales & Marketing, Treepodia October 18, 2011

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
 

Q&A: Neil Perry, president, Poptent

October 16, 2011

Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier.
 

Musical uses Facebook, not YouTube, to showcase its fans

September 19, 2011

The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook.
 

Q&A: Scott Symonds, GM of media, search and analytics, AKQA

September 01, 2011

Scott Symonds, GM of media, search and analytics at AKQA, says online video has vast growth potential.
 

Q&A: Teresa Jeffry, retail industry practice head, AOL

August 27, 2011

Teresa Jeffry, who heads AOL's retail industry practice, discusses how retailers are plotting their holiday display advertising campaigns.
 

TRUSTe debuts privacy icon for video ads

August 26, 2011

Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.
 

Dear Netflix: I'm divorcing you. You can keep the DVDs.

July 26, 2011

Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.
 

Old Navy targets male consumers with integrated campaign

June 08, 2011

Clothing retailer Old Navy is rolling out an integrated campaign targeted 25- to 35-year-old male consumers. The "Dress Like a Guy, Not That Guy" campaign features interactive print ads, as well as online and mobile elements. Agency Camp & King developed the effort for the Gap Inc. retailer.
 

Denny's chief 'opens' up on iconic brand

Jennifer Mann June 01, 2011

If one is of the mindset that any buzz is good buzz, then Denny's Corp. has hit a grand slam with its launch of online videos from DumbDumb.
 

Tiny Prints promotes Mother's Day cards in online videos

April 21, 2011

Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to "like" the company's Facebook page to receive a coupon for a free Mother's Day card. The company is working with social video company Jun Group and its agency Muhtayzik-Hoffer on the campaign.
 

Open Book Video partners with Lotame for audience data platform

August 23, 2010

Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame last week to provide publishers and advertisers with access to its audience data platform.
 

About.com creates video short to market to advertisers

July 20, 2010

About.com is engaged in a b-to-b campaign to build its roster of advertisers. The company created a two-and-a-half minute video that features About.com executives and stakeholders discussing the site's brand proposition.
 

Microsoft launches Office 2010 integrated campaign

June 16, 2010

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.
 

Online video is growing up

May 17, 2010

YouTube turns 5 this month.
 

Powerade debuts World Cup campaign courting Hispanic consumers

May 17, 2010

Coca Cola's Powerade brand has introduced an integrated campaign targeting Hispanic consumers before and during the 2010 FIFA World Cup, which begins June 11. The effort's digital elements debuted May 17. Creative agency Madre Buenos Aires, Coca Cola's Hispanic agency of record, produced the campaign.
 

Little Giant Ladder readies online video, HD infomercial for Select Step

May 04, 2010

Little Giant Ladder Systems will debut a high-definition, 28-minute infomercial August 1 promoting its Select Step ladder. The company created the spot in house.
 

NHL makes power play with data

May 03, 2010

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
 

Army National Guard uses interactive video to recruit

April 13, 2010

The US Army National Guard launched a viral recruiting campaign on April 5 that includes social media, online video and e-mail. The push was created in-house.
 

Ace Hardware integrated push differentiates chain from big-box competitors

April 06, 2010

Ace Hardware will launch an integrated campaign on April 7 including digital marketing, television and radio ads, direct mail and loyalty initiatives. The dealer-owned hardware cooperative developed the "I Will" campaign with Austin, TX-based GSD&M Idea City.
 

YouTube redesigns its site

April 01, 2010

YouTube has redesigned its home page in a move to return to its roots.
 

Scion promotes brand with online video series

March 29, 2010

Toyota's Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and TV ads on March 29. Ad agency Attik created the campaign. Called "Reinvent the Wheels," the initiative features a six-episode Web-exclusive video series that shows consumers bringing artistic touches to Scion vehicles.
 

Direct developments

March 26, 2010

Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.
 

SAMHSA, Ad Council launch campaign to stop underage drinking

March 25, 2010

The Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council have launched an integrated campaign encouraging parents to talk to their children at an early age about drinking. The effort, created by ad agency Deutsch, began March 25. It includes a Web site, online video, social media, display and TV ads.
 

Sharp turns on integrated effort highlighting TV technology

March 19, 2010

Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.
 

Inbox Insider: Video inches its way into e-mail

March 09, 2010

Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.
 

Red Robin kicks off campaign

February 19, 2010

Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."
 

GE kicks off integrated 'Healthymagination' effort

February 16, 2010

GE has launched an integrated campaign to promote its role in the healthcare industry.
 

24 Hour Fitness preps Olympic effort

February 09, 2010

Health club chain 24 Hour Fitness kicked off an integrated campaign to coincide with its sponsorship of the Olympic Winter Games, which began February 12. The "We Are All Athletes" effort consists of a campaign Web site, online video, social media, e-mail and direct mail.