Direct Line Blog

Online video gets some depth

Share this article:
Yesterday, media company BubblePLY.com announced the launch of its free video editing service, Ply Media, which allows anyone to add text bubbles and subtitles on top of pre-existing online video.

 This technology has interesting impications for any marketer doing viral video or uploading commericals or product videos online. It just got easier for a brand's  supporters or detractors to give their two cents about any corporate communications released via online video.

The site at www.bubbleply.com does not host any videos itself. Instead, it links to more than 15 video sharing Web sites, including YouTube, Google Video, ifilm and Dailymotion.

Users paste a video link, add the desired layers and a updated video link ready for posting is generated.

The Huntington Beach, CA-based company does not anticipate copyright infringement issues. The Web site states that the technology "does not interfere with the video, edit, manipulate or modify it... but only enables users to comment on an independent layer which streams from a separate source."

 - Posted by Cara Wood
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.