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 online video advertising

Adobe acquires Auditude

November 01, 2011

Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.
 

Direct developments

March 26, 2010

Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.
 

CDC integrated campaign educates teens about HIV

March 05, 2010

To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.