Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.
Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.
Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.
Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.
Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.
To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.