online video advertising

Video's Multimedia Marketing Appeal

Video's Multimedia Marketing Appeal

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Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.

The reimaging of Xerox's brand

The reimaging of Xerox's brand

As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space.

Vegetate or activate: four tips for online video interactivity

Vegetate or activate: four tips for online video interactivity

Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.

Online video spurs engagement

Online video spurs engagement

Many companies have begun to recognize the potential of online video for engaging customers and prospects. The challenge is identifying the best approach and measuring the business impact.

Adobe acquires Auditude

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Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed.

Direct developments

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Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.

CDC integrated campaign educates teens about HIV

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To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.

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