Online Travel Spending Decrease Offset by Other Categories

Share this article:
Travel-related online spending plummeted 23 percent from August to September, according to a monthly survey released yesterday by Nielsen/NetRatings and Harris Interactive.


But even though the online travel industry took a severe hit following the Sept. 11 terrorist attacks, overall spending was up compared to the same period a year ago.


The $1.1 billion in travel spending in September was up 44 percent from September 2000, according to the survey.


Overall online spending for the month was $4.7 billion, 54 percent better than a year ago. The decrease in travel purchases were offset by several categories like books ($300 million, up 148 percent) and clothing and apparel ($494 million, up 79 percent) that saw large increases.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.