Online Travel Spending Decrease Offset by Other Categories

Share this article:
Travel-related online spending plummeted 23 percent from August to September, according to a monthly survey released yesterday by Nielsen/NetRatings and Harris Interactive.


But even though the online travel industry took a severe hit following the Sept. 11 terrorist attacks, overall spending was up compared to the same period a year ago.


The $1.1 billion in travel spending in September was up 44 percent from September 2000, according to the survey.


Overall online spending for the month was $4.7 billion, 54 percent better than a year ago. The decrease in travel purchases were offset by several categories like books ($300 million, up 148 percent) and clothing and apparel ($494 million, up 79 percent) that saw large increases.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.