Online Travel Industry Success Expected to Continue, Report Finds

Share this article:
Jupiter Media Metrix yesterday reported that despite the economic slowdown, the online travel industry flourished last year, with U.S. leisure and business purchases totaling $18 billion in 2000.


The success is expected to continue, Jupiter said, estimating that online travel purchases will more than triple over the next five years to $63 billion.


"Amidst a softening economy, both consumers and businesses are increasingly in search of value of their precious travel dollars," said Heidi Kim, analyst at Jupiter, New York. "The Internet will continue to grow as an important channel for information, products and services precisely because of its ability to help travelers find the best possible fares and rates."


The report found that U.S. consumers are using online travel sites for information equally as often as they are using the sites to buy tickets.


Twenty-nine percent of consumers research leisure travel online but make purchases offline, while another 29 percent research and buy online, according to a February 2001 Jupiter consumer survey. The forecast for travel purchases over the next five years was based in part on data from that survey.


Forty-two percent are not yet using the Internet for travel arrangements.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.