Online tax debate grows as retailers and states weigh in on the clash

Share this article:
Online tax debate grows as retailers and states weigh in
Online tax debate grows as retailers and states weigh in

On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. The bills were designed to close what supporters claim is a loophole from the 1992 Supreme Court decision Quill Corp. v. North Dakota, wherein only merchants with physical presence in a state must collect sales tax.

While Quill protected the interests of mail-order merchants, the advent of e-commerce businesses, which can offer significant discounting in lieu of charging sales tax, has lead brick-and-mortar retailers to claim this is an unfair advantage.

“We welcome healthy competition regardless of the buying channel, but in order to do so, all retailers must play by the same rules,” Target said in a statement. “Existing sales tax laws create an unfair pricing advantage that benefits online-only retailers.

Walmart spokesperson Daniel Morales agrees: “[Quill skews] competition in the market, without regard to the competitive merits of products,” he says. “This isn't good for commerce. All we ask for is retailers operate on the same set of rules. In short, nobody should be punished because they have a store.” He adds that Walmart collects and remits sales tax on all the items it sells, whether in-store or online.

The statements of both retail giants echoes the House Judiciary statement of Tenn. Governor Bill Haslam, who testified that uncollected sales taxes totaled $20 billion.

“We're sympathetic to the financial challenges states face,” says Brian Bieron, senior director of Federal Government Relations at eBay. “But we know remote retail creates jobs and brings revenue into states.”

Hamilton Davison, president and executive director of the American Catalog Mailers Association, claims that the imposition of sales tax collected by remote marketers would account for less than 1% of state revenue. “It adds an enormous amount of complexity [for online merchants], but it's not a cure-all for budget woes.”

Ultimately, while brick-and-mortar retailers argue that Quill punishes them, online business owners argue that a repeal swings the pendulum too far in the opposite direction.

E-commerce merchants would need tools to reliably calculate owed sales tax for each of the different states to which they ship—a burden that may overwhelm smaller businesses.

And while the proposed bills make exceptions for “small sellers,” Bieron notes that the language does not protect actual small businesses. “The physical presence standard really matters and changing the tax law intended to benefit one business model over another is a bad idea,” he says.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.