April 26, 2013
Pinterest rules over Facebook and Twitter when it comes to purchase value.
April 01, 2013
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
April 01, 2013
J. J. Keller taps IBM to get smart about its online customers.
January 31, 2013
While questions remain about whether flash sales can be both a successful business model and an effective marketing strategy, investors seem optimistic.
January 30, 2013
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
January 01, 2013
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
December 13, 2012
Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.
December 11, 2012
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
September 01, 2012
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
August 07, 2012
Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada.
June 01, 2012
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
June 01, 2012
Lo-fi camera site could use a little more snap.
June 01, 2012
Volkl.com site wastes valuable real estate on its homepage.
June 01, 2012
Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.
April 01, 2012
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
March 01, 2012
Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
January 01, 2012
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.
July 27, 2011
Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
Amazon.com and O.co (aka Overstock.com) have canceled their California affiliate advertising contracts as a result of the state's July 1-enacted sales tax law, which requires out-of-state retailers to collect 7.25% base tax on online purchases made by in-state residents.
Overstock.com is conducting a sweepstakes, sponsored by the Tour de France, to engage consumers in the "active lifestyle demographic," said Stormy Simon, SVP of customer experience at the company. The "On Tour with Tour de France" sweepstakes, which will run through May 30, will give one consumer a trip to France for the cycling event.
The average online shopper will spend $225 on Easter items this year, about $96 more than offline shoppers, according to a study released by the National Retail Federation on April 7. However, only 14.8% of consumers will make Easter purchases online, according to the survey.
ShopRunner, a members-only shopping website, and Domino's Pizza launched an online sweepstakes April 5 to recruit new ShopRunner members and to entice Domino's customers to order online. Consumers can sign up online for a free 30-day ShopRunner trial membership to become eligible for the sweepstakes, which will run through April 25.
EBay has agreed to acquire e-commerce and interactive marketing services provider GSI Commerce for approximately $2.4 billion, the companies said March 28. The acquisition is expected to close in the third quarter.
Walgreens has agreed to acquire online pharmacy retailer Drugstore.com for $409 million, the drug store chain said March 24. Drugstore.com will continue to operate independently in the near term. Dawn Lepore, Drugstore.com CEO and chairman, will report directly to Walgreen's president of e-commerce, Sona Chawla.
Women are more likely to begin shopping and researching products online after becoming a parent, according to the findings of Totsy's first annual "Mom Shopping Trends" report.
Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared?
You ever find yourself baffled by the ads that appear along the margins of a given web page? Because I'm the CRM reporter here at Direct Marketing News, I often run searches for CRM companies and products. Because of behavioral tracking, the almighty "Internet" knows this; so whenever I'm browsing a site, even if the site has nothing to do with CRM, I'll see advertisements for Salesforce Chatter.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
