Online shopping

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

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Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

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The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.

The Metrics That Really Matter in E-Commerce Marketing

The Metrics That Really Matter in E-Commerce Marketing

Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.

Fast Facts: January 2014

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

Infographic: The Right (Marketing) Tool for the Job

Infographic: The Right (Marketing) Tool for the Job

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Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.

News Byte: Big Biz on Small Business Saturday

News Byte: Big Biz on Small Business Saturday

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Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.

Infographic: How Amazon Stole Christmas

Infographic: How Amazon Stole Christmas

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Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!

Infographic: Consumers' Love-Hate Relationship with the Shopping Cart

Infographic: Consumers' Love-Hate Relationship with the Shopping Cart

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Relationship status: It's complicated.

Uncovering Customer Intent to Drive Conversions

Uncovering Customer Intent to Drive Conversions

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Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.

Infographic: The Rising King of Social Sales

Infographic: The Rising King of Social Sales

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Pinterest rules over Facebook and Twitter when it comes to purchase value.

FreshDirect's Secret to Tantalizing Its Customers

FreshDirect's Secret to Tantalizing Its Customers

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A new recipe for cooking up customer data has this direct seller of groceries in growth mode.

Better Customer Insight Leads to a Stellar Online Experience

Better Customer Insight Leads to a Stellar Online Experience

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J. J. Keller taps IBM to get smart about its online customers.

How Flash Sale Sites Can Thrive in 2013

How Flash Sale Sites Can Thrive in 2013

While questions remain about whether flash sales can be both a successful business model and an effective marketing strategy, investors seem optimistic.

Planning Ahead for the 2013 Holiday Crush

Planning Ahead for the 2013 Holiday Crush

What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.

Use Showrooming to your Advantage

Use Showrooming to your Advantage

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Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.

Make the holiday cash registers sing

Make the holiday cash registers sing

Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.

SMBs know a thing or two about social commerce

SMBs know a thing or two about social commerce

Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.

Online tax debate grows as retailers and states weigh in on the clash

Online tax debate grows as retailers and states weigh in on the clash

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On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.

Rotary develops first e-commerce site

Rotary develops first e-commerce site

Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada.

Laylagrayce.com brings beauty and grace to shopping online

Laylagrayce.com brings beauty and grace to shopping online

Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.

Lomography.com misses picture-perfect browsing experience

Lomography.com misses picture-perfect browsing experience

Lo-fi camera site could use a little more snap.

Several complaints to lodge against Völkl's ski gear site

Several complaints to lodge against Völkl's ski gear site

Volkl.com site wastes valuable real estate on its homepage.

No stopping e-shopping

No stopping e-shopping

E-commerce channels shape online shopping trends.

Regarding commerce, e-nough is e-nough

Regarding commerce, e-nough is e-nough

Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.

Amazon.com urges exploration but lacks social sharing options

Amazon.com urges exploration but lacks social sharing options

The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.

Marketers must use mobile to encourage brand loyalty

Marketers must use mobile to encourage brand loyalty

Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.

Holiday sales increase, fall short of expectations

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Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.

B-to-b brands reshape online checkout

B-to-b brands reshape online checkout

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Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.

Lands' End taps Demandware for global e-commerce expansion

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Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.

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