Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
Relationship status: It's complicated.
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
J. J. Keller taps IBM to get smart about its online customers.
While questions remain about whether flash sales can be both a successful business model and an effective marketing strategy, investors seem optimistic.
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Tips for bringing a little cheer to the unpredictable and somewhat dismal holiday sales results brands have become accustomed to over the past four years.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
Rotary, a power equipment replacement parts company, has launched an online store available in the U.S. and Canada.
Browsing is straightforward and pleasant on home furnishings site Laylagrayce.com.
Lo-fi camera site could use a little more snap.
Volkl.com site wastes valuable real estate on its homepage.
E-commerce channels shape online shopping trends.
Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
Clothing retailer Lands' End has selected e-commerce platform provider Demandware to support the company's international online operations. The multichannel retailer has launched a cloud-based e-commerce platform in Austria, Germany, France, the UK and Sweden.
Allure magazine has relaunched its website to include e-commerce features. The beauty publication partnered with e-commerce company Quidsi to add access to 2,200 products to the site.
Amazon.com and O.co (aka Overstock.com) have canceled their California affiliate advertising contracts as a result of the state's July 1-enacted sales tax law, which requires out-of-state retailers to collect 7.25% base tax on online purchases made by in-state residents.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...