Online shopping gets Cooler

Share this article:

Cooler, a provider of commerce solutions that address global warming, has launched a new program to help manufacturers and retailers of consumer products and services address the global warming impact of what they sell.

Cooler Complete provides an emissions assessment, a roadmap for emission reductions and high-quality offsets from renewable energy and pollution prevention projects. It also includes a marketing kit to help clients communicate the actions they are taking to address global warming.

The Oakland, CA-based company has also launched a Web site, www.climatecooler.com, where consumers can offset the global warming impact of their purchases by choosing from more than 400 Internet retailers that participate in an affiliate marketing relationship.

When a consumer starts their online shopping at ClimateCooler.com and completes the purchase at a participating store, the global warming impact of each purchase is calculated. To offset that impact, stores return a portion of the purchase to Cooler. Consumers who shop through the site pay the same price that they would if they purchased directly from the retailer.

ClimateCooler.com and the company's portfolio of high-quality offsets have been approved by leading environmental groups, including Environmental Defense, the National Wildlife Federation, The Gold Standard and the Natural Resources Defense Council.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.