Online shopping gets Cooler

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Cooler, a provider of commerce solutions that address global warming, has launched a new program to help manufacturers and retailers of consumer products and services address the global warming impact of what they sell.

Cooler Complete provides an emissions assessment, a roadmap for emission reductions and high-quality offsets from renewable energy and pollution prevention projects. It also includes a marketing kit to help clients communicate the actions they are taking to address global warming.

The Oakland, CA-based company has also launched a Web site, www.climatecooler.com, where consumers can offset the global warming impact of their purchases by choosing from more than 400 Internet retailers that participate in an affiliate marketing relationship.

When a consumer starts their online shopping at ClimateCooler.com and completes the purchase at a participating store, the global warming impact of each purchase is calculated. To offset that impact, stores return a portion of the purchase to Cooler. Consumers who shop through the site pay the same price that they would if they purchased directly from the retailer.

ClimateCooler.com and the company's portfolio of high-quality offsets have been approved by leading environmental groups, including Environmental Defense, the National Wildlife Federation, The Gold Standard and the Natural Resources Defense Council.

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