Online Shopping Activity Up 44 Percent, Nielsen Index Says

Share this article:
Online shopping has jumped 44 percent since the beginning of the holiday shopping season, Nielsen//NetRatings said yesterday.


More than 156.5 million shopping trips were conducted during the week ending Dec. 8, according to Nielsen's Holiday eCommerce Index. Nielsen defines a shopping trip as a single visit to a shopping site.


The toys and games category soared 128.7 percent from the week ending Oct. 27, while consumer electronics was up 86.6 percent for the same period. Other increases: apparel, up 56.3 percent; virtual department stores, 54.3 percent; value-oriented sites, 48 percent; travel, 44 percent.


"Sites such as Bestbuy.com and Circuitcity.com are experiencing much success this year," said Nielsen analyst Patrick Thomas. "Heavy promotions for in-store pickup is an extra incentive for shoppers, providing more savings on shipping costs."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.