Online Shopping Activity Up 44 Percent, Nielsen Index Says

Share this article:
Online shopping has jumped 44 percent since the beginning of the holiday shopping season, Nielsen//NetRatings said yesterday.


More than 156.5 million shopping trips were conducted during the week ending Dec. 8, according to Nielsen's Holiday eCommerce Index. Nielsen defines a shopping trip as a single visit to a shopping site.


The toys and games category soared 128.7 percent from the week ending Oct. 27, while consumer electronics was up 86.6 percent for the same period. Other increases: apparel, up 56.3 percent; virtual department stores, 54.3 percent; value-oriented sites, 48 percent; travel, 44 percent.


"Sites such as Bestbuy.com and Circuitcity.com are experiencing much success this year," said Nielsen analyst Patrick Thomas. "Heavy promotions for in-store pickup is an extra incentive for shoppers, providing more savings on shipping costs."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.