Online Shoppers Have Less Loyalty, Study Says

Share this article:
Consumers are less loyal online than offline because Internet businesses lack human interaction, according to a study released this week by consulting firm Bristol Group Inc.


The study examined 1,600 U.S. and Canadian Internet customers. Only 40 percent said they planned to stick with their current e-tailers.


Bristol Group concluded that e-businesses often focus too much on price, speed of shipping and other distribution issues before addressing customer communications. Firms, the study concluded, must communicate through their marketing that they value customers.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.