Online Sales Up, Bolstered By Travel

Share this article:
Online sales in the first quarter grew by nearly 50 percent over last year to $17 billion, powered by a rebound in travel-related sales, Web research firm comScore Networks said on Friday, according to Reuters.


Internet commerce was even higher than the record-setting fourth quarter, rising 8 percent over the $15.8 billion fueled by holiday shopping, comScore Vice President Dan Hess told Reuters in an interview.


ComScore collects data from more than 1.5 million people worldwide who have given comScore, Reston, VA company permission to track their behavior online.


The latest data covers online sales from U.S.-based Web sites, excluding Internet auctions.


Travel, which fell 13 percent in the fourth quarter last year after the Sept. 11 attacks, rebounded in the first three months of this year to hit $6.98 billion, a rise of 87 percent from a year earlier. The sales were up 39 percent from the fourth quarter and about 22 percent from the pre-attack third quarter, Reuters reported.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.