Online Rewards

Brands award customers points and gain appeal through online rewards programs

Brands award customers points and gain appeal through online rewards programs

There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap.

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